Ben suspects that Gurk might be sick, but it turns out that Gurk is shy. Ben rushes to help Gurk overcome his shyness in time for the circus. He gives the monster explicit lessons in making friends.
When the lessons don't work, Ben reluctantly gives his circus tickets away. Gurk feels so terrible at having made Ben miss the circus, that he screws up his courage to make not just one new friend, but LOTS of new monster friends and put on his own monster circus just for Ben.
There are games and interactive elements throughout Even Monsters Are Shy. Most of the hotspots are small, quick little interruptions that are germane to the plot and generally add to a beginning reader's comprehension without stopping the flow of the story for too long. For example, on the page above, where Ben begins Gurk's lessons, he tells him that Step 1 is to smile. The child can then use a finger to drag the watermelon slices into Gurk's mouth and the orange slices into Ben's mouth to give them big silly grins. Unfortunately, there is also a penguin hidden in the freezer and the blender whirs and spins when taps. These things have nothing to do with the shyness lessons, and do interrupt the flow of the story. From a literacy standpoint, beginning readers learn nothing from hotspots like turning on the blender; whereas making Gurk smile is the lesson of the page.
In sum, the message in the book is that there is no reason to be shy--everyone can learn to make friends. That is a valuable lesson for all to learn. And the book is entertaining as well as engaging. This series feels like ebooks made for a brand new medium, rather than print books that were re-engineered for the iPad. To me, the difference is that they are much more natural... the story flows and the games/hotspots/sound effects fit in without being immensely distracting. Brooklyn and I read Even Monsters Are Shy twice together, and she must have read it on her own this week as well, since I found the app open when I came back to the iPad later. Three times in one week can only mean she likes it.